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How to Make the Most of Post Office Services

By: Dave Howell - Updated: 29 Aug 2010 | comments*Discuss
Post Office Services Business Services

One of the most useful services your online business will use is the post. Royal Mail now offers a range of small business services that can take some of the strain out of running your enterprise.

Good communication with your customers and business partners is essential today. If you take the time to create a set of postal services tailored to your exact business needs, you can reduce costs that can improve your finances and enable you to devote more time to other areas of your business.

Manage Your Mail

When you begin to look closely at the postal needs of your business, you soon realise that what your business actually needs is a number of interconnected services that overall provide you with an efficient means of managing your mail. To save money and time, if you do as much of the sorting of your mail as you can, this will enable Royal Mail to offer you even better rates.

If constantly running out of stamps is becoming a real problem for your business, this is the time to invest in a franking machine. A franking machine can give your business communication a professional look, but can also give you great time savings. Once you have your franking machine, this can be credited with more postage over the phone. Call the Royal Mail Sales Centre on 08457 950 950 for more details.

Business Collection Services

As the number of letters and parcels your business sends increases, using post office services like business collection become an ideal way to save time. Royal Mail have a number of collection options that you can choose from. To help Royal Mail sort your business collection efficiently remember to:
  • Group all franked and PPI mail together with the address labels facing the same way.
  • Group other mail - such as airmail or first class mail - together.
  • Ensure that the full address and postcode is correct on every piece of mail.
  • Make sure that each bag of mail isn’t over the health and safety limit of 11kg.
  • Try and make sure your mail is ready and waiting when your collection is due.

Print Your Own Stamps

For very small enterprises one of the post office services that will be of most interested is the ability to print your own postage. Like a franking machine, you can print customised postage labels for your letters and parcels. This not only makes your postal activities more efficient, you can also use the printed area as a marketing tool.

Printed Postage Impressions (PPI)

If your business intends to use direct marketing that will mean sending out many identical pieces of mail, this service is ideal. You can create your PPI labels, wrappers and pre-print the postage your mail will need all online via the Royal Mail’s website.

Marketing Services

As the Royal Mail has a database of every household in the country they are ideally placed to use this data and offer your business a range of marketing services. Mailshots Online is a particular post office service that your business will want to investigate. You can create your marketing campaign online and pay a fixed price per item.

This means you can send as few or as many pieces of direct mail as you want, whenever you want. This enables you to plan the finances of your marketing campaigns down to the last penny. And Royal Mail’s Responsivate gives you the tools to see if your marketing campaigns are successful.

Logistical Services

As your business grows the post office services you will need will become more sophisticated. The logistical services that Royal Mail offer include fulfilment services to mail room consultancy. For an online business that relies on the post to deliver goods and communicate with customers, the closer your working relationship with the Royal Mail the better. Remember that it is in their best interests to help your business any way they can with the services they offer.


Post office services have long experience of handling the mail in all its forms. If you think of the Royal Mail as a strategic partner of your business you will soon realise that if you can develop that relationship your business will benefit over the short and long term. Fast and efficient delivery is still one of the main yardsticks that customers that shop online use to rate the businesses they buy from. Using the post office services available to your business effectively will mean your online business will stand out from the crowd.

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